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by Scott Robinette : Emotion Marketing: The Hallmark Way of Winning Customers for Life

ISBN : #0071364145 | Date : 2000-12-30

Description :

PDF-93179 | To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture―the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy ca… Emotion Marketing: The Hallmark Way of Winning Customers for Life


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Emotion Marketing: The Hallmark Way of Winning Customers for Life by by Scott Robinette

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Wirkung Integrierter Kommunikation Verhaltenswissenschaftlicher Werbung PDF 82e913e72

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by Franz-Rudolf Esch : Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz für die Werbung (German Edition)

ISBN : #3824467747 | Date : 1998-01-01

Description :

PDF-64f7c | 1. Integrierte Kommunikation als praktische und theoretische Herausforde rung Zur praktischen Herausforderung: Integrierte Kommunikation als strategische Antwort auf die Zersplitterung der Kommunikationswirkung Bereits 1996 bemerkte ein Redner auf einer Tagung: , Das Gebot der Stunde heiBt integrierte Kommunikation” (Sandt, 1991, S. 95). Aufgrund der Gefahren der Desintegration der Kommunikationsi… Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz für die Werbung (German Edition)


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: Methoden zur Messung und Beeinflussung der Dienstleistungsqualität: Feedback- und Anreizsysteme in Beherbergungsunternehmen (Gabler Edition … Dienstleistungsmarketing) (German Edition)

ISBN : #3824463105 | Date : 2013-02-16

Description :

PDF-ea1be | Der Autor analysiert die Zusammenhänge von Kundenzufriedenheitsmessung und Anreizsystemen. Aus Erkenntnissen der Psychologie, Natur- und Wirtschaftswissenschaften werden Thesen für das Management von Beherbergungsunternehmen abgeleitet…. Methoden zur Messung und Beeinflussung der Dienstleistungsqualität: Feedback- und Anreizsysteme in Beherbergungsunternehmen (Gabler Edition … Dienstleistungsmarketing) (German Edition)


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Frontiers Broadband Electronic Contributions Economics PDF Ff08fda7e

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Frontiers of Broadband, Electronic and Mobile Commerce (Contributions to Economics) PDF




: Frontiers of Broadband, Electronic and Mobile Commerce (Contributions to Economics)

ISBN : #3790800872 | Date : 2004-08-03

Description :

PDF-80897 | Russel Cooper and Gary Madden The present volume analyses the frontiers of broadband, electronic and mobile commerce markets. High-capacity and intelligent mobile telecommunication net­ works have resulted in new services, such as SMS and Internet banking. Growth in mobile Internet network infrastructure and subscription has provided a base for the development of e-commerce. Accordingly, recent r… Frontiers of Broadband, Electronic and Mobile Commerce (Contributions to Economics)


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ISBN : # | Date : 1994

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The Routledge Companion to Digital Consumption (Routledge Companions in Business, Management and Accounting) PDF




: The Routledge Companion to Digital Consumption (Routledge Companions in Business, Management and Accounting)

ISBN : #0415679923 | Date : 2013-02-08

Description :

PDF-98428 | The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-d… The Routledge Companion to Digital Consumption (Routledge Companions in Business, Management and Accounting)


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Effective Strategy Implementation Conceptualizing Capabilities PDF C6768eb9a

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by Adele J. Huber : Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management)

ISBN : #3834927686 | Date : 2011-07-29

Description :

PDF-82796 | the strategies’ performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm’s Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm’s performance…. Effective Strategy Implementation: Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance (Schriften zum europäischen Management)


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Social Media Marketing Analytics Advertising PDF 65d60bf00

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by Ajit V Jaokar : Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem

ISBN : #0955606977 | Date : 2009-02-15

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PDF-27028 | Social Media Marketing – How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem Social media marketing is a mechanism to interact with a set of online social media conversations from a marketing perspective, based on converged media (since conversations span technologies and media). Social media marketing is measurable via a … Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem


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: E-commerce: A Special Issue of trends in Communication (Special Issue of Trends in Communication #6, 2000)

ISBN : #0805896406 | Date : 2002-05-01

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PDF-e8543 | First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company…. E-commerce: A Special Issue of trends in Communication (Special Issue of Trends in Communication #6, 2000)


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