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ISBN : #0230293573 | Date : 2012-04-26

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ISBN : #3540307672 | Date : 2006-01-09

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ISBN : #0672318210 | Date : 2000-05-17

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ISBN : #3658098813 | Date : 2015-05-29

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by Merrill Warkentin : Business to Business Electronic Commerce: Challenges and Solutions

ISBN : #1930708092 | Date : 2001-12-24

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PDF-afa8a | In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel – selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began – called business-to-business el… Business to Business Electronic Commerce: Challenges and Solutions


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by Simit Patel : Direct Access Execution: ECNs, SOES, SuperDOT, and Other Methods of Trading

ISBN : #0071363912 | Date : 2001-04-23

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PDF-22c33 | Direct access trading means a whole new world of trade execution. Gone are the tradition-bound days of calling a broker, who called a broker, who called the floor of the exchange, where the order was written by hand and delivered by a runner to the floor broker. This was a time-consuming, tedious task that almost certainly guaranteed poor fills. Now, direct access traders can place an order with t… Direct Access Execution: ECNs, SOES, SuperDOT, and Other Methods of Trading


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ISBN : #3319109650 | Date : 2014-10-29

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PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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ISBN : #0986110000 | Date : 2015-04-14

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by Jörg Sesselmann : Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)

ISBN : #3658116382 | Date : 2015-11-09

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PDF-6e99c | Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy … Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)


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ISBN : #3319385534 | Date : 2016-08-23

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ISBN : #3834919403 | Date : 2009-10-08

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by S. Bridgewater : Football Brands

ISBN : #0230232531 | Date : 2010-04-29

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Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management) PDF




: Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management)

ISBN : #1137523425 | Date : 2017-04-27

Description :

PDF-aaa37 | This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an… Fashion Branding and Communication: Core Strategies of European Luxury Brands (Palgrave Studies in Practice: Global Fashion Brand Management)


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Wertorientiertes Kundenmanagement Gesundheitswesen Wertbeitrages Krankenhausunternehmen PDF Ce218a8d8

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Wertorientiertes Kundenmanagement im Gesundheitswesen: Eine empirische Konzeption zur Optimierung des Wertbeitrages von Patienten für Krankenhausunternehmen (German Edition) PDF




by Carolin C. Clausen : Wertorientiertes Kundenmanagement im Gesundheitswesen: Eine empirische Konzeption zur Optimierung des Wertbeitrages von Patienten für Krankenhausunternehmen (German Edition)

ISBN : #3834924334 | Date : 2010-07-15

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PDF-f2588 | Carolin C. Clausen entwickelt eine empirisch belegte Konzeption zur kundenwertorientierten Steuerung von Patientenbeziehungen im Krankenhaus. Sie identifiziert monetäre und indirekt monetäre Patientenwerttreiber und entwickelt einen Maßnahmenkatalog, der Kliniken eine gezielte Kosten-, Qualität- und Prozessoptimierung erlaubt und gleichzeitig zur Sicherung der Patientenzufriedenheit und der Au… Wertorientiertes Kundenmanagement im Gesundheitswesen: Eine empirische Konzeption zur Optimierung des Wertbeitrages von Patienten für Krankenhausunternehmen (German Edition)


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Can World Wrong Global Opinion PDF 481c56440

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Can the World be Wrong?: Where Global Public Opinion Says We’re Headed PDF




by Doug Miller : Can the World be Wrong?: Where Global Public Opinion Says We’re Headed

ISBN : #1783534214 | Date : 2015-11-09

Description :

PDF-0c362 | When the global economy and world order become uncertain, where do we look for a sense of where things are heading? Can the World Be Wrong? lays out a compelling case for looking to long-term trends in global public opinion to help predict the future. Written by a pioneer of global polling, the book is provocatively illustrated by decade-long public opinion trends across 20 countries, on subjects… Can the World be Wrong?: Where Global Public Opinion Says We’re Headed


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